The CK Content Philosophy
Great Content Starts with Your Audience
I love this quote, because Edward Tufte is a Yale statistician whose work is all about numbers — he pioneered the science of visualizing data — yet he never forgets that each number represents a person. Great content is created for people, not eyeballs. Effective content marketing hits the sweet spot where your goals intersect with what your audience needs and desires.
WHAT CLIENTS SAY:
When you know your audience, respect your audience and put them first every step along the way, you can’t go wrong.