The CK Content Philosophy

Great Content Starts with Your Audience I love this quote, because Edward Tufte is a Yale statistician whose work is all about numbers — he pioneered the science of visualizing data — yet he never forgets that each number represents a person. Great content is created for people, not eyeballs. Effective content marketing hits the […]

The CK Content Philosophy

Great Content Starts with Your Audience

edward-tufte-quote-content-kitchen

I love this quote, because Edward Tufte is a Yale statistician whose work is all about numbers — he pioneered the science of visualizing data — yet he never forgets that each number represents a person. Great content is created for people, not eyeballs. Effective content marketing hits the sweet spot where your goals intersect with what your audience needs and desires.

WHAT CLIENTS SAY:

Alison is able to channel the mindset of millions while producing stories that seem to be made just for you.
Hillari Dowdle, editor

When you know your audience, respect your audience and put them first every step along the way, you can’t go wrong.

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