The CK Content Philosophy

The CK Content Philosophy

576 576 Alison Ashton

Great Content Starts with Your Audience

edward-tufte-quote-content-kitchen

I love this quote, because Edward Tufte is a Yale statistician whose work is all about numbers — he pioneered the science of visualizing data — yet he never forgets that each number represents a person. Great content is created for people, not eyeballs. Effective content marketing hits the sweet spot where your goals intersect with what your audience needs and desires.

WHAT CLIENTS SAY:

[testimonial by=”Hillari Dowdle, editor”]Alison is able to channel the mindset of millions while producing stories that seem to be made just for you.[/testimonial]

When you know your audience, respect your audience and put them first every step along the way, you can’t go wrong.