Category: Content Strategy Tips

Category: Content Strategy Tips

A Hatch Chile Makes Great Content Strategy

Recently, while trolling the cheese counter at Whole Foods, I spied a display of Cheddar cheese flecked with Hatch chiles. “Must have ….” I thought. Kinda like Homer Simpson murmuring, “Donut …” Of course, I bought some. Then I realized my Pavlovian response was the result of ace content marketing. If you don’t happen to […]

Use the Internet? Sign this Petition!

  “Net Neutrality” is Obamacare for the Internet; the Internet should not operate at the speed of government. — Senator Ted Cruz (@SenTedCruz) November 10, 2014 I don’t know about you, Sen. Cruz, but access to the Internet is pretty crucial to my everyday life. Sure, I use it for fun stuff, like downloading books, […]

5 Best Instagram Feeds for Foodies

When I’m standing in line, sitting in a waiting room or otherwise have a few minutes to spare, like most of us, I turn to my smartphone to check in with my social media feeds. And I often end up scrolling through Instagram, enjoying the seemingly casual, behind-the-scenes connection that comes with it (vs. the […]

Playing with Stop-Motion Video on Vine

So, Content Kitchen got an unusual request: Produce Vine video concepts for a client. Now, with Vine, you’ve got a mere six seconds to tell your story. That’s a challenge, but so is the social platform — Vine is best known for jackass stunts performed by teen-age boys. Fun stuff, though not exactly a perfect […]

The CK Content Philosophy

edward-tufte-quote-content-kitchen

Great Content Starts with Your Audience I love this quote, because Edward Tufte is a Yale statistician whose work is all about numbers — he pioneered the science of visualizing data — yet he never forgets that each number represents a person. Great content is created for people, not eyeballs. Effective content marketing hits the […]