Classic yakitori chicken with tare sauce, developed for a PARADE Magazine brief with two goals. Recipe + the editorial thinking behind it.
Yakitori Chicken: How a Recipe Develops When the Brief Has Two Needs
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Content Strategy Tips
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Look for ube, buckwheat, sweet heat, peach and tomato cocktails among the top 2024 food trends.
What Is a Recipe Anyway?
Deciding “what is a recipe” may depend on who ends up cooking it. Some readers appreciate flexibility while others crave specific directions.
Content Strategy
Content that makes your audience beg for seconds
Recipe Development
Fresh recipes that welcome everyone to your table
Content Strategy
Content that makes your audience beg for seconds
Recipe Development
Fresh recipes that welcome everyone to your table