TikToks, Reels and Facebook viral cooking videos featuring inedible food fails are a real genre. Enjoy them for what they are: schlocky fun!
Why Is There So Much Nasty Food On Social Media?
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Content Strategy Tips
What Is a Recipe Anyway?
Deciding “what is a recipe” may depend on who ends up cooking it. Some readers appreciate flexibility while others crave specific directions.
How to Pick a Winning Cover Recipe
When it comes to choosing a cover recipe, readers eat with their eyes. How a dish looks is as important as how it tastes.
What Makes a Perfect Recipe?
Find out why a 5-ingredient recipe from Danny Trejo’s cookbook is an example of a perfect recipe.
A Hatch Chile Makes Great Content Strategy
Learn how the produce company Melissa’s used clever content strategy to build the market for New Mexico’s legendary Hatch chiles.
Playing with Stop-Motion Video on Vine
An unusual request – a six second recipe using Vine. Check out this use of stop-motion video to convey a lot in a little.
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Content Strategy
Content that makes your audience beg for seconds
Recipe Development
Fresh recipes that welcome everyone to your table
Content Strategy
Content that makes your audience beg for seconds
Recipe Development
Fresh recipes that welcome everyone to your table