Food-focused content strategy tips.
TikToks, Reels and Facebook viral cooking videos featuring inedible food fails are a real genre. Enjoy them for what they are: schlocky fun!
read more
Deciding “what is a recipe” may depend on who ends up cooking it. Some readers appreciate flexibility while others crave specific directions.
read more
When it comes to choosing a cover recipe, readers eat with their eyes. How a dish looks is as important as how it tastes.
read more
Find out why a 5-ingredient recipe from Danny Trejo’s cookbook is an example of a perfect recipe.
read more
Learn how the produce company Melissa’s used clever content strategy to build the market for New Mexico’s legendary Hatch chiles.
read more
When I’m standing in line, sitting in a waiting room or otherwise have a few minutes to spare, like most of us, I turn to my smartphone to check in…
read more
“Creative” use of a tripod … So, Content Kitchen got an unusual request: Produce Vine video concepts for a client. Now, with Vine, you’ve got a mere six seconds to…
read more
Great Content Starts with Your Audience I love this quote, because Edward Tufte is a Yale statistician whose work is all about numbers — he pioneered the science of visualizing…
read more