Content Strategy Tips

Food-focused content strategy tips.

nasty-food-viral-videos

Why Is There So Much Nasty Food On Social Media?

Why Is There So Much Nasty Food On Social Media? 1920 1080 Alison Ashton

TikToks, Reels and Facebook viral cooking videos featuring inedible food fails are a real genre. Enjoy them for what they are: schlocky fun!

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what-is-a-recipe

What Is a Recipe Anyway?

What Is a Recipe Anyway? 2000 1500 Alison Ashton

Deciding “what is a recipe” may depend on who ends up cooking it. Some readers appreciate flexibility while others crave specific directions.

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ramen-cover-recipe

How to Pick a Winning Cover Recipe

How to Pick a Winning Cover Recipe 2560 1920 Alison Ashton

When it comes to choosing a cover recipe, readers eat with their eyes. How a dish looks is as important as how it tastes.

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perfect-recipe-pickled-red-onions-pickled-jalapenos

What Makes a Perfect Recipe?

What Makes a Perfect Recipe? 2000 1334 Alison Ashton

Find out why a 5-ingredient recipe from Danny Trejo’s cookbook is an example of a perfect recipe.

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hatch-chiles-content-strategy-melissas

A Hatch Chile Makes Great Content Strategy

A Hatch Chile Makes Great Content Strategy 1000 670 Alison Ashton

Learn how the produce company Melissa’s used clever content strategy to build the market for New Mexico’s legendary Hatch chiles.

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5 Delicious Instagram Feeds

5 Delicious Instagram Feeds 1400 938 Alison Ashton

When I’m standing in line, sitting in a waiting room or otherwise have a few minutes to spare, like most of us, I turn to my smartphone to check in…

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stop-motion-food-video

Playing with Stop-Motion Video on Vine

Playing with Stop-Motion Video on Vine 640 640 Alison Ashton

“Creative” use of a tripod … So, Content Kitchen got an unusual request: Produce Vine video concepts for a client. Now, with Vine, you’ve got a mere six seconds to…

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edward-tufte-quote-content-kitchen

The CK Content Philosophy

The CK Content Philosophy 576 576 Alison Ashton

Great Content Starts with Your Audience I love this quote, because Edward Tufte is a Yale statistician whose work is all about numbers — he pioneered the science of visualizing…

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