Technique: Slow-Roasted Salmon Makes for a Fast Dinner
Here’s how roasted salmon benefits from low and (relatively) slow treatment for a fast, easy dinner, even at the last minute.
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How to Brief a Recipe Developer: 7 Things Brands Should Know
When you hire a recipe developer for your brand, here’s how to brief them so your product really shines. I’ve long said recipes are the OG form of viral content: requested, shared, and served for generations. That makes them a smart investment for any brand in the food-and-beverage space. A good recipe serves both an…
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Home Run Hot Dogs: How an MLB-Inspired PARADE Concept Satisfied a Client Ad Request
One of my favorite recipe development and photography projects was all about baseball stadium hot dogs and involved very little in the way of “recipes.”
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Marinated Grilled Zucchini with Lemon-Tahini Dressing
Marinating and grilling zucchini lends a mild-flavored summer veggie deep flavor. Add a lemony-creamy dressing, and you’ve got a stellar appetizer or side dish.
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Want to Make Gnocchi Tonight? Grab a Sheet Pan
Roasting summer tomatoes along with gnocchi on a sheet pan makes for an easy summer dinner with minimal cleanup.
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Yakitori Chicken: How a Recipe Develops When the Brief Has Two Needs
Classic yakitori chicken with tare sauce, developed for a PARADE Magazine brief with two goals. Recipe + the editorial thinking behind it.
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Should Your Brand Chase the Birria Trend? Here’s How One Client Decided
Here’s how I worked with a client to decide if a trendy birria recipe was the right fit for their audience. I talk a lot about food trends and recipe development. When it comes to food content on social media, trends cycle quickly, and the challenge for any brand or editorial outlet is determining when…
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A Hatch Chile Makes a Great Content Strategy
Learn how the produce company Melissa’s used clever content strategy to build the market for New Mexico’s legendary Hatch chiles.
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Elbow Macaroni With Minty Green Pea Pasta Sauce
This macaroni’s emerald green pea sauce screams, “Spring!” And because the pasta cooks in the sauce, it’s big on flavor, too.
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Technique: Dry Pan Sautéed Mushrooms
Starting sautéed mushrooms in a dry pan might seem counterintuitive, but it’s the key to this umami-rich side dish.
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Behind the Dish: When Flour Tortillas Stand In for Pancakes
Here’s how unusual flour tortillas became a recipe and image the client called “SPECTACULAR.” No brief, just a product and a tight deadline.
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DIY Air-Chilled Chicken = Crisp, Golden Skin
Sure you can buy air-chilled chicken. But this DIY tip gives any tip of poultry the air-chilled treatment for crisp, golden skin.
