Canned Pumpkin vs. Fresh: Which Is Best?
When it comes to pumpkin purée, canned pumpkin often beats homemade, and not just for convenience. Here’s why, plus a savory bread pudding that proves it.
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How to Brief a Recipe Developer: 7 Things Brands Should Know
When you hire a recipe developer for your brand, here’s how to brief them so your product really shines.
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Yakitori Chicken: How a Recipe Develops When the Brief Has Two Needs
Classic yakitori chicken with tare sauce, developed for a PARADE Magazine brief with two goals. Recipe + the editorial thinking behind it.
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Should Your Brand Chase the Birria Trend? Here’s How One Client Decided
Here’s how I worked with a client to decide if a trendy birria recipe was the right fit for their audience.
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Behind the Dish: When Flour Tortillas Stand In for Pancakes
Here’s how unusual flour tortillas became a recipe and image the client called “SPECTACULAR.” No brief, just a product and a tight deadline.
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What Is Recipe Development? Here’s What a Recipe Developer Really Does
Professional recipe development is a distinct process that ensures a specific, consistent, and delicious outcome. Here’s how it’s done right.
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Peach Parfaits Make an Easy No-Cook Summer Dessert
Fresh peaches, tangy sweetened yogurt and crunchy amaretti cookies add up to a stellar treat.
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What Is a Recipe Anyway?
Deciding “what is a recipe” may depend on who ends up cooking it. Some readers appreciate flexibility while others crave specific directions.
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Thanks, Gjusta, for the Tomato Confit
Inspired by a trendy Venice, Calif., eatery, this tomato confit recipe is easy to make at home with just a few ingredients.
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Ottolenghi’s Tomato-Chile Chutney (and What It Taught Me About Versatile Recipes)
A tested riff on Ottolenghi’s tomato, chile and cilantro chutney — adapted for American kitchens. Goes on everything. Ready in 40 minutes.
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A Vegetarian-ish Vegetable Stew
Inspired by a knock-out beef stew, this bean & vegetable stew serves up plant-based stick-to-your-ribs heartiness.
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What Makes a Perfect Recipe?
Find out why a 5-ingredient recipe from Danny Trejo’s cookbook is an example of a perfect recipe.
