Home Run Hot Dogs: How an MLB-Inspired PARADE Concept Satisfied a Client Ad Request
One of my favorite recipe development and photography projects was all about baseball stadium hot dogs and involved very little in the way of “recipes.”
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Does Your Brand Really Need Professional Photography?
For food & beverage brands, professional photography isn’t just about looking polished. It’s about content that sells. Here’s what to know before you book.
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Behind the Dish: When Flour Tortillas Stand In for Pancakes
Here’s how unusual flour tortillas became a recipe and image the client called “SPECTACULAR.” No brief, just a product and a tight deadline.
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How to Brief a Food Photographer: 7 Things Brands Should Know
Commissioning a food shoot? Here’s what to tell your photographer before the brief so you get a content library, not just pretty images.
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Behind the Book Cover: Welcoming Readers to the Table
A lot rides on book cover photography. That image is the first opportunity to whet the reader’s appetite for what’s inside.
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Behind the Photo: What This Pie Crust Can Teach Your Brand About Food Content
When it comes to photographing any food, the first question is, “What are we selling?” In this case, it was a gorgeous golden, flakey pie crust.
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How to Pick a Winning Cover Recipe
When it comes to choosing a cover recipe, readers eat with their eyes. How a dish looks is as important as how it tastes.
