Recipes your customers will want to cook. Developed, tested, and camera-ready.
Most recipe content is developed separately from the photography. I do both – in the same kitchen, on the same brief – so the dish in the photo is one your customers can really make.
Many brands come to me without a creative brief, just a product, a need, and a deadline. I research the product and audience first, then pitch 3–5 recipe concepts for approval. Here’s what that means in practice:
- Crafting original recipe concepts tailored to your product, goals, platform, and audience
- Testing to ensure taste, clarity, and reliability. I know that your customer’s win in the kitchen is a win for you.
- Ensuring visual appeal for photo, video, packaging, and digital marketing
With Cordon Bleu training and experience as a food editor at top national publications, I’ve honed my craft to create recipes that are both delicious and built to perform across all your marketing channels. That includes:
- Recipes for brand websites to boost SEO
- Food content development for social media
- Seasonal and campaign-based recipe content
- Camera-ready recipes for food photography & video
Frequently Asked Questions (FAQs)
Here’s how I work with brands like yours to serve up dishes their customers love.
1. Why do I need recipe development for my brand?
Recipes are the ultimate interactive content to spark customer engagement and loyalty on the deepest level. From inspiration to serving the final dish, a great recipe encourages your customer to spend a lot of time thinking about and using your product.
2. What types of brands do you work with?
I work with food and beverage brands of all sizes, including CPG companies, specialty food producers, and ingredient suppliers.
Whether you need a recipe for a new product launch, retailer promotion, packaging, or evergreen content, I’ve got you covered.
From inspiration to serving the final dish, a great recipe encourages your customer to spend a lot of time thinking about and using your product.
3. Our brand works with influencers. Why do we need a professional recipe developer?
Influencer collaborations can be a very effective piece of your marketing “pie” as a way to reach their audience on their platforms.
But dedicated, brand-specific recipe development offers content your brand owns to use across your platforms and repurpose as needed to get the most mileage out of your investment.
One recipe can provide content opportunities from your website (great for SEO) to email campaigns to in-store promotionss and package labels to video for all your social media platforms.
Dedicated, brand-specific recipe development offers content your brand owns to use across your platforms and repurpose as needed to get the most mileage out of your investment.
4. Are recipes tailored to my brand’s needs?
I develop recipes for the specific home cook your brand is trying to reach, which starts with understanding how your product performs in a real home kitchen.
5. How do you come up with recipe concepts?
Most clients don’t come in with a creative brief, but they have a product and a deadline. I research the product, the category, and the audience first, then come back with 3–5 recipe concepts for approval. You react; I refine.
You don’t have to produce the creative direction to get good creative output.
6. Are the recipes tested and easy for home cooks?
I’m a culinary-school-trained chef, but I’m also a busy home cook. So I understand the desire to cook a great meal (translation: my family is satisfied) with minimal fuss.
I consider everything, from the availability of ingredients to minimizing cleanup.
Each recipe is tested in a home kitchen and written with clarity, accuracy, and ease of use in mind. I streamline the steps to ensure your customers succeed (and come back for another helping).
Here’s What a Recipe Developer Really Does →
7. Do you consider visual appeal during development?
Absolutely. I develop recipes with food photography and video in mind, considering how the dish will look on camera, including styling, color, and propping.
Most clients work with me on both recipes and photography, briefed together so the image is built to show what the recipe does with your product.
See how the photography side works →
Need recipe development only? That’s also available.
8. What’s included in your recipe development services?
- Recipe ideation and concepts
- Ingredient list and method writing
- Testing and revisions
- Final delivery in your preferred format
9. Can you help with holiday campaigns or seasonal content?
Yes! I regularly develop recipes tied to holidays, seasonal ingredients, or campaign themes so your content is timely and relevant.
10. Where can I use the recipes you develop?
Anywhere! Recipes can be created for use on websites, social media, email campaigns, product packaging, retail sell sheets, or even digital ads. Each one is customized for its intended platform and audience.
Not sure where to start? Download the free Recipe Brief — it takes 15 minutes and gives you everything you need to brief a project.
Good content takes planning.
Most campaigns book 4–6 weeks out. Let’s make sure yours is covered.
Projects start at $1,200. See full package details →