RECIPE DEVELOPMENT

Ace recipe development brings your brand to life in real life, in your customer’s kitchen.

Custom, camera-ready recipes that make your product the star

Great recipes are one of the best ways for your brand to welcome customers to the table!

That’s why food and beverage companies come to me to create strategic, crave-worthy content that drives engagement, sales, and brand loyalty. 

Recipe development is much more than just writing down ingredients and steps. It’s a collaborative, creative process that involves:

• Crafting original recipe concepts tailored to your product, goals, platform, and audience
• Testing to ensure taste, clarity, and reliability. I know that your customer’s win in the kitchen is a win for you!
• Ensuring visual appeal for photo, video, packaging, and digital marketing.

With Cordon Bleu training and experience as a food editor at top national publications, I’ve honed my craft to create recipes that are both delicious and built to perform across all your marketing channels. That includes:

• Recipes for brand websites to boost SEO
• Food content development for social media
• Seasonal and campaign-based recipe content
• Camera-ready recipes for food photography & video

Frequently Asked Questions (FAQs)

Here’s how I work with brands like yours to serve up dishes their customers love.

Why Invest This?

1. Why do I need recipe developent for my brand?

Recipes are the ultimate interactive content to inspire customer engagement and loyalty on the deepest level. From inspiration to serving the final dish, a great recipe encourages your customer to spend a lot of time thinking about and using your product.

And your customer’s win in the kitchen is a big win for you!

2. What types of brands do you work with?

I work with food and beverage brands of all sizes, including CPG companies, specialty food producers, and ingredient suppliers.

Whether you need a recipe for a new product launch, retailer promotion, packaging, or evergreen content, I’ve got you covered.

3. Our brand works with influencers. Why do we need a professional recipe developer?

Influencer collaborations can be a very effective piece of your marketing “pie” as a way to reach their audience on their platforms.

But dedicated, brand-specific recipe development offers content your brand owns to use across your platforms and repurpose as needed to get the most mileage out of your investment.

One recipe can provide content opportunities from your website (they help with SEO!) to email campaigns to in-store promotionss and package labels to video for all your social media platforms.

How It Works

4. Are recipes tailored to my brand’s needs?

I take time to understand your product, target customer, and marketing goals. Then I develop recipes that speak directly to your audience’s tastes, skill level, and lifestyle, whether they’re busy millennial moms, health-concious Gen Xers, or trend-focused Zoomers.

5. How do you come up with recipe concepts?

After we discuss your brand’s recipe needs and guidelines, I’ll research and brainstorm concepts for your approval.

With every recipe, I ensure the star ingredient—your product—shines. Every ingredient and every step contributes to the final outcome.

The goal is always for the home cook to have a great experience with your product.

6. Are the recipes tested and easy for home cooks?

I’m a culinary-school-trained chef, but I’m also a home cook. So I understand the desire to cook a great meal (translation: my family is happy!) with minimal fuss.

I consider everything, from the availability of ingredients to minimizing cleanup.

Each recipe is tested in a home kitchen and written with clarity, accuracy, and ease of use in mind. I streamline the steps to ensure your customers succeed (and come back for another helping).

Here’s What a Recipe Developer Really Does >>

7. Do you consider visual appeal during development?

Absolutely. I develop recipes with food photography and video in mind, considering how the dish will look on camera, including styling, color, and plating.

What’s Covered?

8. What’s included in your recipe development services?

• Recipe ideation and concepting
• Ingredient list and method writing
• Testing and revisions
• Final delivery in your preferred format
• Optional photography or video add-ons

9. Can you help with holiday campaigns or seasonal content?

Yes! I regularly develop recipes tied to holidays, seasonal ingredients, or campaign themes so your content is timely and relevant.

10. Where can I use the recipes you develop?

Anywhere! Recipes can be created for use on websites, social media, email campaigns, product packaging, retail sell sheets, or even digital ads. Each one is customized for its intended platform and audience.