Technique: Slow-Roasted Salmon Makes for a Fast Dinner
Here’s how roasted salmon benefits from low and (relatively) slow treatment for a fast, easy dinner, even at the last minute.
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How to Brief a Recipe Developer: 7 Things Brands Should Know
When you hire a recipe developer for your brand, here’s how to brief them so your product really shines. I’ve long said recipes are the OG form of viral content: requested, shared, and served for generations. That makes them a smart investment for any brand in the food-and-beverage space. A good recipe serves both an…
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Alabama White Sauce: 100 Years from a Decatur Back Yard to National Menus
Could Alabama’s iconic white BBQ sauce be the next ranch dressing? Here’s what brands can learn from this 100-year-old Southern regional specialty.
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Home Run Hot Dogs: How an MLB-Inspired PARADE Concept Satisfied a Client Ad Request
One of my favorite recipe development and photography projects was all about baseball stadium hot dogs and involved very little in the way of “recipes.”
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Marinated Grilled Zucchini with Lemon-Tahini Dressing
Marinating and grilling zucchini lends a mild-flavored summer veggie deep flavor. Add a lemony-creamy dressing, and you’ve got a stellar appetizer or side dish.
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Want to Make Gnocchi Tonight? Grab a Sheet Pan
Roasting summer tomatoes along with gnocchi on a sheet pan makes for an easy summer dinner with minimal cleanup.
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Yakitori Chicken: How a Recipe Develops When the Brief Has Two Needs
Classic yakitori chicken with tare sauce, developed for a PARADE Magazine brief with two goals. Recipe + the editorial thinking behind it.
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Should Your Brand Chase the Birria Trend? Here’s How One Client Decided
Here’s how I worked with a client to decide if a trendy birria recipe was the right fit for their audience. I talk a lot about food trends and recipe development. When it comes to food content on social media, trends cycle quickly, and the challenge for any brand or editorial outlet is determining when…
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Why I Save Some Food Posts and Scroll Past Others (a Recipe Developer’s Take)
After years of saving food posts, I noticed the same patterns. Here’s what I’ve learned about food content that gets saved and what that means for a brand’s content strategy.
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When a Food Trend Makes Sense for Your Brand (and When It Doesn’t)
Not every food trend deserves your budget. Here’s a practical guide to know when to jump in and when to keep scrolling.
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Restaurant Kitchen Equipment Home Cooks Should Steal
Restaurant kitchen equipment is cheaper, tougher, and more versatile than home versions. Here are the tools I use daily & where to get them.
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Does Your Brand Really Need Professional Photography?
For food & beverage brands, professional photography isn’t just about looking polished. It’s about content that sells. Here’s what to know before you book.
