Content Kitchen

Content strategy that leaves people hungry for more ...

Welcome to Content Kitchen

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Great content is created for people, not eyeballs. Effective content marketing hits the sweet spot where your goals intersect with what your audience needs and desires.

Content Kitchen offers food-focused digital strategy, from project work to full-scale, cross-platform plans encompassing onsite editorial, email campaigns, e-books, social media, recipe development and food photography.

WHAT CLIENTS SAY:
One of the (many) things I love about Alison is that she doesn’t believe in content for content’s sake. She shapes engaging, relevant content authentic to the NOURISH brand and is an invaluable partner in my business.
Lia Huber, founder and CEO, NOURISH Network
Alison creates perfectly balanced content, marrying the consumer’s interest and desires with the organization’s goals and needs. Her works understand the audience, and she delivers a compelling narrative every time.
Genevieve Longtin, director of email marketing & engagement, Sharecare
Alison Ashton is the person every manager needs on their content team. She is a versatile, food-savvy  writer and a smart, sharp editor, no matter the topic. You can count on her to deliver projects on time, even those quick deadlines. With her clear vision and expertise, she devises creative ways to engage readers in both traditional and new media.
Vani Rangachar, vice president/managing editor, Lifescript

 

Want to discuss your content needs?
Alison Ashton
310.460.8063
alison@contentkitchen.com

  • Hi, I’m Alison

    I create content to inspire, inform and entertain ...

    Hi, I’m Alison

    I create content audiences crave

    And what could be more fun than that? I’ve been lucky to spend my career developing audience-focused lifestyle content that surprises, engages, inspires and informs readers.

    Would you ever guess?

    I’ve visited all seven continents on Earth!

    Alison Ashton
    Founder

    I combine experience developing content strategy for top national outlets with culinary training at Le Cordon Bleu.

    Would you ever guess?

    I believe everything is better with bacon. Everything.

    Rascal
    Mascot

    From the day she arrived, Rascal staked out the kitchen. She likes roasted veggies, watermelon and, yes, bacon.

    I started out covering travel, health, fashion and shelter for a national wire service and magazines. Then, in 2002, everything shifted. I went to Cooking Light, where I led the food team to develop award-winning feature stories. I got hooked on covering all things edible, and in 2009, I got my culinary diploma from Le Cordon Bleu in Los Angeles in order to improve my skills in the kitchen and deepen my knowledge about cooking techniques and ingredients. Since then, my work has appeared in the pages of Vegetarian Times, Natural Health and on top national health websites. I’ve even scripted nutrition videos for Dr. Oz. Why focus on food? Because it’s about so much more than what’s on the plate. What we eat touches on everything that’s important. Pleasure, physical health, emotional well-being, community, politics and family — it all starts in the kitchen!

    Rascal isn’t the only helper in the Content Kitchen. Meet the rest of the crew:

    Member of:

    LDEI Logo

    IACP-logo

  • Services

    What I can do for you ...

    Services

    I’m pretty lucky — I get to do what I love: create audience-focused content strategy, with services ranging from project work (articles, slide shows, video) to full-scale, cross-platform plans encompassing onsite content, email campaigns and social media.

    black-eyed-peas

    Some of the things I can do for you:

    Content Strategy
    Recipe Development
    Food Photography

    WHAT CLIENTS SAY:

    One of the (many) things I love about Alison is that she doesn’t believe in content for content’s sake. She shapes engaging, relevant content authentic to the NOURISH brand and is an invaluable partner in my business.
    Lia Huber, founder and CEO, NOURISH Network
  • Portfolio

    A taste of my work ...

    Portfolio

    I’ve written nutritional features for top health websites, developed mouthwatering recipes for major food magazines, scripted syndicated health videos and created full-scale content strategy initiatives encompassing onsite, email and social media.

    Are you looking for a partner for your next content project? Check out my portfolio to see what Content Kitchen can do for you.

  • The CK Blog

    Tasty content tips and trends ...

    Plum Compote with Cardamom

    plum-compote-cardamom

    Plum Compote with Cardamom: A messy project that ended up kinda pretty!

    I glanced down at the cutting board and it looked like a crime scene out of Dexter. My hands were covered with red, the knife was stained. It looked … incriminating.

    But it was all very innocent — really! I was just doing what cooks everywhere do this time of year, sitting on a boatload of fast-ripening fruit and needing to do something with it now. In my case, it was a few pounds of very-ripe plums destined to become this Plum Compote with Cardomom.

    And that’s the thing with summer fruit. Once you’ve gobbled the bounty out out of hand, chopped it up over yogurt, and topped it with whipped cream for quick dessert, you’ll still. have. more. That “what now?” challenge can become a bit of an obsession for some. Inspired by a bushel of u-pick farm cherries last summer, food blogger Erika Kerekes launched her line of Not Ketchup savory fruit sauces this year, and it’s steadily going national.

    The rest of us will settle for these tried-and-true solutions on a smaller scale:

    Throw it in a pie. Or its more rustic cousin, the free-form crostata (known as a galette to the French). I know — duh! It’s a classic, and for good reason. Few things are more delectable than warm fruit encased in pastry.

    Spin it into a sauce. Personally, I prefer summer fruit in savory dishes, where the sweetness and acidity of the fruit add a bright note to richer fare. This Salmon with Agrodolce Blueberries has become one of my all-time summer faves. And I love turning stone fruit in to spicy-sweet salsa.

    Make jam. This is a classic way to preserve that summer flavor. If you’re not making a lot, you can go the refrigerator route, as I do with this recipe. But if you want to enjoy the flavor all year long, you’ll need to make it a full-blown canning project. New to canning? Check out Living Homegrown’s Canning 101 resources with tips from Master Food Preserver (and co-exec producer of the PBS series Growing a Greener World) Theresa Loe.

    Plum Compote with Cardamom

    Prep Time: 10 minutes

    Cook Time: 30 minutes

    Total Time: 40 minutes

    Yield: 2 cups

    Plum Compote with Cardamom

    This not-to-sweet compote uses just a touch of brown sugar, but gets most of its sweetness from the fruit. I love it stirred into Greek yogurt for breakfast or dolloped on cheesecake. But it also plays well in savory dishes. Try it with pork or chicken.

    Don't worry about peeling the fruit -- the skin adds lovely deep-purple color and it will soften as the compote cooks. And you can use any stone fruit in place of the plums, or use a combo of whatever you have on hand.

    Ingredients

    • 2 pounds very ripe plums, pitted and coarsely chopped
    • 1/4 cup packed brown sugar
    • 1 tablespoon fresh lemon juice
    • 1/2 teaspoon freshly ground green cardamom
    • 1/8 teaspoon salt

    Instructions

    1. Combine all ingredients in a medium saucepan over medium-high heat. Bring to a boil. Reduce heat and cook at a lively simmer for 30 minutes or until thickened and reduced to about 2 cups. Stir it occasionally so the compote doesn't scorch.
    2. Transfer to a clean, 1-pint jar and cool to room temperature (the compote will thicken more as it cools). Store for up to 1 week in the refrigerator.
    http://contentkitchen.com/plum-compote-cardamom-recipe/?hvid=47VyXi

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    Contact

    How to get in touch ...

    Contact

    310-460-8063

    Ready to serve your audience the content they crave? Contact me for a chat about your goals, your audience and the sweet spot where those two things intersect. I look forward to partnering with you on your next project.