Content Kitchen

Content strategy that leaves people hungry for more ...

Welcome to Content Kitchen

content-kitchen-logo

Great content is created for people, not eyeballs. Effective content marketing hits the sweet spot where your goals intersect with what your audience needs and desires.

Content Kitchen offers food-focused digital strategy, from project work to full-scale, cross-platform plans encompassing onsite editorial, email campaigns, e-books, social media, recipe development and food photography.

WHAT CLIENTS SAY:
One of the (many) things I love about Alison is that she doesn’t believe in content for content’s sake. She shapes engaging, relevant content authentic to the NOURISH brand and is an invaluable partner in my business.
Lia Huber, founder and CEO, NOURISH Network
Alison creates perfectly balanced content, marrying the consumer’s interest and desires with the organization’s goals and needs. Her works understand the audience, and she delivers a compelling narrative every time.
Genevieve Longtin, director of email marketing & engagement, Sharecare
Alison Ashton is the person every manager needs on their content team. She is a versatile, food-savvy  writer and a smart, sharp editor, no matter the topic. You can count on her to deliver projects on time, even those quick deadlines. With her clear vision and expertise, she devises creative ways to engage readers in both traditional and new media.
Vani Rangachar, vice president/managing editor, Lifescript

 

Want to discuss your content needs?
Alison Ashton
310.460.8063
alison@contentkitchen.com

  • Hi, I’m Alison

    I create content to inspire, inform and entertain ...

    Hi, I’m Alison

    I create content audiences crave

    And what could be more fun than that? I’ve been lucky to spend my career developing audience-focused lifestyle content that surprises, engages, inspires and informs readers.

    Would you ever guess?

    I’ve visited all seven continents on Earth!

    Alison Ashton
    Founder

    I combine experience developing content strategy for top national outlets with culinary training at Le Cordon Bleu.

    Would you ever guess?

    I believe everything is better with bacon. Everything.

    Rascal
    Mascot

    From the day she arrived, Rascal staked out the kitchen. She likes roasted veggies, watermelon and, yes, bacon.

    I started out covering travel, health, fashion and shelter for a national wire service and magazines. Then, in 2002, everything shifted. I went to Cooking Light, where I led the food team to develop award-winning feature stories. I got hooked on covering all things edible, and in 2009, I got my culinary diploma from Le Cordon Bleu in Los Angeles in order to improve my skills in the kitchen and deepen my knowledge about cooking techniques and ingredients. Since then, my work has appeared in the pages of Vegetarian Times, Natural Health and on top national health websites. I’ve even scripted nutrition videos for Dr. Oz. Why focus on food? Because it’s about so much more than what’s on the plate. What we eat touches on everything that’s important. Pleasure, physical health, emotional well-being, community, politics and family — it all starts in the kitchen!

    Rascal isn’t the only helper in the Content Kitchen. Meet the rest of the crew:

    Member of:

    LDEI Logo

    IACP-logo

  • Services

    What I can do for you ...

    Services

    I’m pretty lucky — I get to do what I love: create audience-focused content strategy, with services ranging from project work (articles, slide shows, video) to full-scale, cross-platform plans encompassing onsite content, email campaigns and social media.

    black-eyed-peas

    Some of the things I can do for you:

    Content Strategy
    Recipe Development
    Food Photography

    WHAT CLIENTS SAY:

    One of the (many) things I love about Alison is that she doesn’t believe in content for content’s sake. She shapes engaging, relevant content authentic to the NOURISH brand and is an invaluable partner in my business.
    Lia Huber, founder and CEO, NOURISH Network
  • Portfolio

    A taste of my work ...

    Portfolio

    I’ve written nutritional features for top health websites, developed mouthwatering recipes for major food magazines, scripted syndicated health videos and created full-scale content strategy initiatives encompassing onsite, email and social media.

    Are you looking for a partner for your next content project? Check out my portfolio to see what Content Kitchen can do for you.

  • The CK Blog

    Tasty content tips and trends ...

    Wedding China Philosophy

    wedding-china-philosophy

    Our first casualty: Wedding china as a metaphor for life.

    Around the new year, after weeks of toying with the idea of getting some new dishware to replace the mismatched hodge-podge we’d ended up with over the years years, I thought, Heck, let’s pull our wedding china into everyday rotation.

    And so I did.

    Now, every time I pull a dish out of the cupboard or put a cup into the dishwasher, I ponder my younger self.

    Luckily, younger me had simple taste — no crazy colors to get dated over time. It was the ‘80s when I chose this wedding china pattern, and there was a high risk of salmon pink or teal turning up. In fact, there’s a version of this china with those very colors that would more likely have ended up at Goodwill than in our kitchen.

    I was in my early twenties, and choosing “fine” china came with the bridal registry territory in those days. Not really my thing then — or now — but I played along, selecting the simplest option I could find: Hutschenreuther (because that’s what I grew up with) in Chloe Fleuron. It was all white, with a simple lily motif.

    Those pretty, delicate plates, cups and saucers lived various cabinets, moved from California to Alabama and back (and all in one piece!), only to be hauled out on those rare occasions I deemed “fancy” enough to merit their use.

    Mostly, they languished, too fragile to use more often.

    Or so I thought.

    After 27 years, it was safe to say we wouldn’t be coming up to what I’d perceived where the china’s high-falutin’ standards. So, in need of something to eat from, I figured it was about time for it to come down to our more casual level.

    Every time I use it, I appreciate my younger self’s restraint.

    But using this china every day is a gamble because I’m notoriously clumsy, so those pretty plates and cups and saucers will likely bite the dust sooner or later. They may have survived two cross-country moves, but they won’t weather my handling them every day. (That’s our first casualty, above.)

    Sure, I could dig around and find replacements, but I’m ready to move on once these have run their course. For now, though, we’re enjoying them.

    They elevate our everyday meals — and even Saturday morning coffee!

    And it turns out, they’re hardier than I thought.

    Which means maybe I am, too.

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    Contact

    How to get in touch ...

    Contact

    310-460-8063

    Ready to serve your audience the content they crave? Contact me for a chat about your goals, your audience and the sweet spot where those two things intersect. I look forward to partnering with you on your next project.