Great content is created for people, not eyeballs. Effective content marketing hits the sweet spot where your goals intersect with what your audience needs and desires.
Content Kitchen offers food-focused digital strategy, from project work to full-scale, cross-platform plans encompassing onsite editorial, email campaigns, e-books, social media, recipe development and food photography.
And what could be more fun than that? I’ve been lucky to spend my career developing audience-focused lifestyle content that surprises, engages, inspires and informs readers.
I’ve visited all seven continents on Earth!
I combine experience developing content strategy for top national outlets with culinary training at Le Cordon Bleu.
I believe everything is better with bacon. Everything.
Rascal is my kitchen assistant. She likes roasted veggies, watermelon and bacon. Hashtag: #ieatprops
I started out covering travel, health, fashion and shelter for a national wire service and magazines. Then, in 2002, everything shifted. I went to Cooking Light, where I led the food team to develop award-winning feature stories. I got hooked on covering all things edible, and in 2009, I got my culinary diploma from Le Cordon Bleu in Los Angeles in order to improve my skills in the kitchen and deepen my knowledge about cooking techniques and ingredients. Since then, my work has appeared in the pages of Vegetarian Times, Natural Health and on top national health websites. I’ve even scripted nutrition videos for Dr. Oz. Why focus on food? Because it’s about so much more than what’s on the plate. What we eat touches on everything that’s important. Pleasure, physical health, emotional well-being, community, politics and family — it all starts in the kitchen!
Rascal isn’t the only helper in the Content Kitchen. Meet the rest of the crew:
I’m pretty lucky — I get to do what I love: create audience-focused content strategy, with services ranging from project work (articles, slide shows, video) to full-scale, cross-platform plans encompassing onsite content, email campaigns and social media.
Some of the things I can do for you:
WHAT CLIENTS SAY:
I’ve written nutritional features for top health websites, developed mouthwatering recipes for major food magazines, scripted syndicated health videos and created full-scale content strategy initiatives encompassing onsite, email and social media.
Are you looking for a partner for your next content project? Check out my portfolio to see what Content Kitchen can do for you.
You know that advice you always hear to cook a big batch of whole grains early in the week for healthy, fast meals later on? Well, it pays off. This salad — borne out of desperation, preparedness and luck — is proof.
I needed to throw together a quick lunch to take out the door with me. And I was prepared with good ingredients on hand — clean lettuce greens, a persimmon and a batch of cooked freekeh. (What’s freekeh, you ask? Roasted young green wheat — it’s a quick-cooking whole grain that I predict will be everywhere at the upcoming Winter Fancy Food Show next month.) And I was lucky the avocado had reached just-right ripeness.
The result: a salad that was pleasing to the eye, massively delicious and satisfying. But preparedness was really the key here. Because I had the components on hand, it came together in less than 10 minutes. The dog watched me very closely as I ate this, which is always a good sign.
Ready to serve your audience the content they crave? Contact me for a chat about your goals, your audience and the sweet spot where those two things intersect. I look forward to partnering with you on your next project.