Content Kitchen

Serve your audience content that has them begging for seconds ...

Welcome to Content Kitchen

content-kitchen-logo

Great content is created for people, not eyeballs. Effective content marketing hits the sweet spot where your goals intersect with what your audience needs and desires.

Content Kitchen offers food-focused digital strategy, from project work to full-scale, cross-platform plans encompassing onsite editorial, email campaigns, e-books, social media, recipe development and food photography.

WHAT CLIENTS SAY:
One of the (many) things I love about Alison is that she doesn’t believe in content for content’s sake. She shapes engaging, relevant content authentic to the NOURISH brand and is an invaluable partner in my business.
Lia Huber, founder and CEO, NOURISH Evolution
Alison creates perfectly balanced content, marrying the consumer’s interest and desires with the organization’s goals and needs. Her works understand the audience, and she delivers a compelling narrative every time.
Genevieve Longtin, director of email marketing & engagement, Sharecare
Alison Ashton is the person every manager needs on their content team. She is a versatile, food-savvy  writer and a smart, sharp editor, no matter the topic. You can count on her to deliver projects on time, even those quick deadlines. With her clear vision and expertise, she devises creative ways to engage readers in both traditional and new media.
Vani Rangachar, vice president/managing editor, Lifescript

 

Want to discuss your content needs?
Alison Ashton
310.460.8063
alison@contentkitchen.com

  • Hi, I’m Alison

    I create content to inspire, inform and entertain ...

    Hi, I’m Alison

    I create content audiences crave

    And what could be more fun than that? I’ve been lucky to spend my career developing audience-focused lifestyle content that surprises, engages, inspires and informs readers.

    Would you ever guess?

    I’ve visited all seven continents on Earth!

    Alison Ashton
    Founder

    I combine experience developing content strategy for top national outlets with culinary training at Le Cordon Bleu.

    Would you ever guess?

    I believe everything is better with bacon. Everything.

    Rascal
    Mascot

    Rascal is my kitchen assistant. She likes roasted veggies, watermelon and bacon. Hashtag: #ieatprops

    I started out covering travel, health, fashion and shelter for a national wire service and magazines. Then, in 2002, everything shifted. I went to Cooking Light, where I led the food team to develop award-winning feature stories. I got hooked on covering all things edible, and in 2009, I got my culinary diploma from Le Cordon Bleu in Los Angeles in order to improve my skills in the kitchen and deepen my knowledge about cooking techniques and ingredients. Since then, my work has appeared in the pages of Vegetarian Times, Natural Health and on top national health websites. I’ve even scripted nutrition videos for Dr. Oz. Why focus on food? Because it’s about so much more than what’s on the plate. What we eat touches on everything that’s important. Pleasure, physical health, emotional well-being, community, politics and family — it all starts in the kitchen!

    Rascal isn’t the only helper in the Content Kitchen. Meet the rest of the crew:

    Member of:

    LDEI Logo

    IACP-logo

  • Services

    What I can do for you ...

    Services

    I’m pretty lucky — I get to do what I love: create audience-focused content strategy, with services ranging from project work (articles, slide shows, video) to full-scale, cross-platform plans encompassing onsite content, email campaigns and social media.

    black-eyed-peas

    Some of the things I can do for you:

    Content Strategy
    Recipe Development
    Video
    Food Photography

    WHAT CLIENTS SAY:

    One of the (many) things I love about Alison is that she doesn’t believe in content for content’s sake. She shapes engaging, relevant content authentic to the NOURISH brand and is an invaluable partner in my business.
    Lia Huber, founder and CEO, NOURISH Evolution
  • Portfolio

    A taste of my work ...

    Portfolio

    I’ve written nutritional features for top health websites, developed mouthwatering recipes for major food magazines, scripted syndicated health videos and created full-scale content strategy initiatives encompassing onsite, email and social media.

    Are you looking for a partner for your next content project? Check out my portfolio to see what Content Kitchen can do for you.

  • The CK Blog

    Tasty content tips and trends ...

    Plan Ahead for Fast Meals

     

    avocado-persimmon-salad-freekeh-horizontal

    This tasty salad was the result of desperation, preparedness and luck.

    You know that advice you always hear to cook a big batch of whole grains early in the week for healthy, fast meals later on? Well, it pays off. This salad — borne out of desperation, preparedness and luck — is proof.

    I needed to throw together a quick lunch to take out the door with me. And I was prepared with good ingredients on hand — clean lettuce greens, a persimmon and a batch of cooked freekeh. (What’s freekeh, you ask? Roasted young green wheat — it’s a quick-cooking whole grain that I predict will be everywhere at the upcoming Winter Fancy Food Show next month.) And I was lucky the avocado had reached just-right ripeness.

    The result: a salad that was pleasing to the eye, massively delicious and satisfying. But preparedness was really the key here. Because I had the components on hand, it came together in less than 10 minutes. The dog watched me very closely as I ate this, which is always a good sign.

    Avocado-Persimmon Salad with Freekeh

    Prep Time: 10 minutes

    Total Time: 10 minutes

    Yield: 1 serving

    Avocado-Persimmon Salad with Freekeh

    Who says salad is just for summer? No one really, but come winter, we expect more heft from our food, and that goes for our salads, too. If you have the components on hand, this salad comes together in about 10 minutes.

    Ingredients

    • 2 teaspoons fresh lemon juice
    • 1½ tablespoons extra-virgin olive oil
    • 1/8 teaspoon Dijon mustard
    • Sea salt and freshly ground black pepper, to taste
    • 2 cups salad greens (I use a combo of frisee and red leaf lettuce)
    • ½ cup cooked freekeh or bulgur
    • 1 small persimmon, thinly sliced (no, I don't bother to peel it)
    • ½ avocado, diced
    • 1 tablespoon crumbled bleu cheese

    Instructions

    1. Whisk together the first 4 ingredients in a large bowl. Add the greens, freekeh, persimmon and avocado, gently tossing with your hands to combine. Top with bleu cheese.
    http://contentkitchen.com/plan-ahead-fast-meals/

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    Contact

    How to get in touch ...

    Contact

    310-460-8063

    Ready to serve your audience the content they crave? Contact me for a chat about your goals, your audience and the sweet spot where those two things intersect. I look forward to partnering with you on your next project.