Yakitori Chicken: How a Recipe Develops When the Brief Has Two Needs
Classic yakitori chicken with tare sauce, developed for a PARADE Magazine brief with two goals. Recipe + the editorial thinking behind it.
A Hatch Chile Makes a Great Content Strategy
Learn how the produce company Melissa’s used clever content strategy to build the market for New Mexico’s legendary Hatch chiles.
Behind the Dish: When Flour Tortillas Stand In for Pancakes
Here’s how unusual flour tortillas became a recipe and image the client called “SPECTACULAR.” No brief, just a product and a tight deadline.
Why Is There So Much Nasty Food On Social Media?
TikToks, Reels and Facebook viral cooking videos featuring inedible food fails are a real genre. Enjoy them for what they are: schlocky fun!
What Is Recipe Development? Here’s What a Recipe Developer Really Does
Professional recipe development is a distinct process that ensures a specific, consistent, and delicious outcome. Here’s how it’s done right.