Yakitori Chicken: How a Recipe Develops When the Brief Has Two Needs
Classic yakitori chicken with tare sauce, developed for a PARADE Magazine brief with two goals. Recipe + the editorial thinking behind it.
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What Hatch Chile Season Teaches Brands About Content Strategy
Learn how the produce company Melissa’s used clever content strategy to build the market for New Mexico’s legendary Hatch chile season.
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Behind the Dish: When Flour Tortillas Stand In for Pancakes
Here’s how unusual flour tortillas became a recipe and image the client called “SPECTACULAR.” No brief, just a product and a tight deadline.
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Why Is There So Much Nasty Food On Social Media?
TikToks, Reels and Facebook viral cooking videos featuring inedible food fails are a real genre. Enjoy them for what they are: schlocky fun!
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What Is Recipe Development? Here’s What a Recipe Developer Really Does
Professional recipe development is a distinct process that ensures a specific, consistent, and delicious outcome. Here’s how it’s done right.
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Behind the Photo: What This Pie Crust Can Teach Your Brand About Food Content
When it comes to photographing any food, the first question is, “What are we selling?” In this case, it was a gorgeous golden, flakey pie crust.
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How to Pick a Winning Cover Recipe
When it comes to choosing a cover recipe, readers eat with their eyes. How a dish looks is as important as how it tastes.
