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Behind the Dish: When Flour Tortillas Stand In for Pancakes

Behind the Dish: When Flour Tortillas Stand In for Pancakes

by Alison Ashton | April 2, 2026 | Content Strategy Tips, Food Photography, Recipe Development

Here’s how unusual flour tortillas became a recipe and image the client called “SPECTACULAR.” No brief, just a product and a tight deadline.

How to Brief a Food Photographer: 7 Things Brands Should Know

How to Brief a Food Photographer: 7 Things Brands Should Know

by Alison Ashton | July 2, 2024 | Food Photography

Commissioning a food shoot? Here’s what to tell your photographer before the brief so you get a content library, not just pretty images.

Behind the Book Cover: Welcoming Readers to the Table

Behind the Book Cover: Welcoming Readers to the Table

by Alison Ashton | April 4, 2024 | Food Photography

A lot rides on book cover photography. That image is the first opportunity to whet the reader’s appetite for what’s inside.

Behind the Photo: What This Pie Crust Can Teach Your Brand About Food Content

Behind the Photo: What This Pie Crust Can Teach Your Brand About Food Content

by Alison Ashton | January 29, 2024 | Content Strategy Tips, Food Photography

When it comes to photographing any food, the first question is, “What are we selling?” In this case, it was a gorgeous golden, flakey pie crust.

How to Pick a Winning Cover Recipe

How to Pick a Winning Cover Recipe

by Alison Ashton | October 14, 2022 | Content Strategy Tips, Food Photography

When it comes to choosing a cover recipe, readers eat with their eyes. How a dish looks is as important as how it tastes.

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