How to Brief a Recipe Developer: 7 Things Brands Should Know
When you hire a recipe developer for your brand, here’s how to brief them so your product really shines.
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Yakitori Chicken: How a Recipe Develops When the Brief Has Two Needs
Classic yakitori chicken with tare sauce, developed for a PARADE Magazine brief with two goals. Recipe + the editorial thinking behind it.
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Behind the Dish: When Flour Tortillas Stand In for Pancakes
Here’s how unusual flour tortillas became a recipe and image the client called “SPECTACULAR.” No brief, just a product and a tight deadline.
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Summer Tomato Pie
Tomato pie is all over social media every summer. It’s beautiful but can be fussy AF to make. Here are 5 tips to get it right.
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What Is Recipe Development? Here’s What a Recipe Developer Really Does
Professional recipe development is a distinct process that ensures a specific, consistent, and delicious outcome. Here’s how it’s done right.
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Brown Butter Apple & Walnut Cake with Golden Raisins
Browned butter takes a simple apple cake from nice to gotta-have-another-slice.
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Fresh Tomato Vinaigrette: 1 Summer Sauce, 7 Ways to Use It
A basic box grater is the key to making this versatile fresh tomato vinaigrette for summer salads, pasta, and more.
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Esquites with Lime Caesar Dressing
This recipe marries the flavors of two Mexican classics – esquites (corn) and Caesar salad dressing – for a great summertime side dish.
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Peach Parfaits Make an Easy No-Cook Summer Dessert
Fresh peaches, tangy sweetened yogurt and crunchy amaretti cookies add up to a stellar treat.
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Farmers’ Market Salad: English Peas, Sugar Snap Peas & Fava Beans
Fresh, vibrant and delicious! This salad made with farmers’ market English peas, sugar snap peas & fava beans is spring on a plate.
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What Is a Recipe Anyway?
Deciding “what is a recipe” may depend on who ends up cooking it. Some readers appreciate flexibility while others crave specific directions.
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How to Pick a Winning Cover Recipe
When it comes to choosing a cover recipe, readers eat with their eyes. How a dish looks is as important as how it tastes.
