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Behind the Book Cover: Welcoming Readers to the Table

Behind the Book Cover: Welcoming Readers to the Table

by Alison Ashton | April 4, 2024 | Food Photography

A lot rides on book cover photography. That image is the first opportunity to whet the reader’s appetite for what’s inside.

Behind the Dish: When Flour Tortillas Stand In for Pancakes

Behind the Dish: When Flour Tortillas Stand In for Pancakes

by Alison Ashton | April 2, 2024 | Content Strategy Tips, Food Photography, Recipe Development

Here’s how a recipe developer & food photographer worked with an unusual store-bought flour tortillas to create a winning recipe & image.

What Is Recipe Development? Here’s What a Recipe Developer Really Does

What Is Recipe Development? Here’s What a Recipe Developer Really Does

by Alison Ashton | March 14, 2024 | Content Strategy Tips, Recipe Development

Professional recipe development is a distinct process that ensures a specific, consistent, and delicious outcome. Here’s how it’s done right.

Behind the Photo: When Pie Crust Is the Star

Behind the Photo: When Pie Crust Is the Star

by Alison Ashton | January 29, 2024 | Content Strategy Tips, Food Photography

When it comes to photographing any food, the first question is, “What are we selling?” In this case, it was a gorgeous golden, flakey pie crust.

2024 Food Trends: What We’ll Eat & Drink This Year (Maybe!)

2024 Food Trends: What We’ll Eat & Drink This Year (Maybe!)

by Alison Ashton | January 5, 2024 | Content Strategy Tips, Food Trends

Look for ube, buckwheat, sweet heat, peach and tomato cocktails among the top 2024 food trends.

Browned Butter Apple & Walnut Cake with Golden Raisins

Browned Butter Apple & Walnut Cake with Golden Raisins

by Alison Ashton | October 31, 2023 | Recipe Development

Browned butter takes a simple apple cake from nice to gotta-have-another-slice.

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