Deep Freeze: Frozen Food Is Cool Again

Deep Freeze: Frozen Food Is Cool Again

Deep Freeze: Frozen Food Is Cool Again 2000 1334 Alison Ashton

Frozen food has been on my mind a lot over the last few weeks, which is … unusual.

First, there was a comment from a member in a Facebook group that I help moderate. The group is focused on cooking fresh, in-season vegetables. But sometimes logistics get in the way. In this case, the member had to substitute frozen broccoli for fresh in a recipe and the results were disappointing.

Was the frozen broccoli to blame? No, she just needed some pointers to make that substitution with more confidence and better results next time.

Then I was perusing Cooking at Home, the new book by David Chang and Priya Krishna. “Your freezer is your pantry,” they both maintain. Chang, who’s one of the country’s most celebrated chefs, happily stocks his kitchen with everything from instant ramen noodles to – you guessed it – frozen food, and lots of it. These days, he’s a busy working parent, and like generations of busy home cooks before him, the emphasis is on delicious and fast with minimum cleanup.

Chang and Krishna note that their moms reached for frozen veg all the time (price performer!). Mine did not. She was a reluctant cook who reached for a can opener more often than not, and our freezer seemed reserved for Häagen-Daz. Even now, my freezer is tiny, so what’s in there can’t hang around forever.


Fresh Food For All

“Why don’t more food magazines call for frozen veggies?” Chang asks. “Because orthodoxy tells us fresh is always best.”

He’s right. I know, because I’ve been in those editorial and test kitchen meetings. We’d routinely call for pre-cut fresh vegetables from the produce aisle for convenience and only rarely turn to the freezer case.

That probably comes down to the farm-to-table effect, something I heartily support to strengthen local and regional foodways.

I’m also currently reading John Birdsall’s excellent biography The Man Who Ate Too Much: The Life of James Beard. Though Beard collaborated with Birds Eye in the ‘40s, he’d only ever – tepidly – tout the convenience of frozen produce, never the quality. By the 1950s, he was desperately trying to buck the chilly tide of post-war America’s love affair with frozen everything. At one point, Beard even spent a summer running a Nantucket burger stand, wowing patrons with the area’s bounty, from fresh lettuce to picked-that-day corn on the cob.

In the reverse of Chang’s question, Beard may have wondered, “Why don’t more food magazines celebrate fresh vegetables?”

The Dean of American Cookery was followed by other proponents of fresh, seasonal, local fare. Perhaps most notable among them is Alice Waters. When she opened Chez Panisse in Berkeley, Calif., 50 years ago this year, her menu of glorious local farm-to-table dishes was considered revolutionary. Beard adored it, and a generation of talented chefs came out of Chez Panisse’s kitchen. (Jonathan Waxman, Frank Stitt, Susan Goin, Samin Nosrat, to name just a handful of the many. When it comes to incubating American culinary talent, Waters must hold some kind of record.)

By the early 2000s, farm-to-table eating had taken hold in the mainstream, and there we food editors were, chanting the “fresh-is-best” mantra.

Super-fresh, in-season fare is remarkable when you can get it, and today’s supermarket produce section certainly offers an array of fruit and vegetables that shoppers in the 1950s (and ‘60s and ‘70s and ‘80s, for that matter) could only imagine. Thanks to the farm-to-table movement, access to local and regional produce is better than ever, along with a truly amazing selection of “exotic” fruits from other parts of the world.

It’s just phenomenal. I can only imagine my mom, much less my grandma, walking through a supermarket produce section circa 2021: “What the hell is that? Wait … they cut things up for you???”

Meet the woman who brought kiwi to American supermarkets.

Sometimes Frozen Food Is Better

Still, access to fresh produce isn’t always the case everywhere, as anyone who lives outside of the Southern California fresh-food abundance bubble knows. Depending on the place and time of year, frozen can be the smarter option.

“I love those bags of pre-cut frozen vegetables,” Chang enthuses. “Frozen vegetables are far better than mediocre fresh vegetables.”

He’s right about that, too. Same goes for seafood, he adds, “because it’s frozen on the boat – meaning it’s a lot fresher than ‘fresh’ (which is often just thawed frozen fish and usually more expensive) that you see sitting out at your supermarket.”

Chang isn’t the only foodie fan of the freezer section. Michael Pollan (author of The Ominvore’s Dilemma and other influential books) once called frozen spinach one of mankind’s greatest inventions and has long touted frozen fare as a convenient, affordable choice. (He’s is a longtime advocate for local fare, too, so it’s not like he’s choosing sides.)

Frozen vegetables are far better than mediocre fresh vegetables.

David Chang

It’s true. Nutritionally speaking, frozen fruits and veggies are a solid option. Produce is processed within hours of harvest to lock in nutrition. And “processing” simply means it’s blanched (if it’s vegetables) and flash frozen, so all that bag contains is the fruit or vegetable and maybe a smidgen of salt. A longer shelf life means you don’t have to rush to use things up before they die in the crisper drawer, which cuts down significantly on food waste. Plus, fruits and veggies are peeled and chopped – a nice timesaving bonus.

Frozen fruit and vegetables typically are cheaper than fresh. I did a price check at Ralphs. Here’s what I found:

  • Whole head = cheapest option at 11 cents per ounce — until you factor in how much of that will be trimmed away and discarded, ideally composted (unless you’re really diligent about eating root-to-stem).
  • A bag of prepped cauliflower florets = 21 cents per ounce. The most expensive option, but maybe worth the convenience — if you’re planning to use them promptly. That cut-up veg is gonna get tired, fast.
  • Frozen cauliflower florets = 14 cents per ounce. All of that’s useable, and it can wait until you’re ready for it.

But Chang’s and Krishna’s moms could have told me that.

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Then there’s the COVID factor. It’s no surprise that frozen food sales jumped 21 percent in 2020, when COVID lockdowns meant people turned to longer-shelf-life foods to cut down on trips to the supermarket.

Even now, 18 months of supply chain and labor shortage issues are impacting the availability — and quality — of fresh produce at the supermarket. Those fresh fruits and veggies may not be as perky when they arrive at the store; they may spend more time on display than they used to. They may not be as “fresh” as you expect.

Produce Tips

Shopping at a local farmers’ market is the best option for the freshest produce, no question. But that’s not always available or convenient. Some tips for the supermarket:

  • Buy bulk items. It’s easier to verify what you’re buying is in good shape, plus whole items will last longer than precut ones.
  • Where possible, skip pre-bagged produce or items in clamshell packaging. Fruits and veggies that you can see from the outside may look OK, but items within may already be going bad (I’ve had this happen twice recently).
  • Use fresh produce promptly. That lettuce may not last as long in the crisper drawer as it used to.

Subbing Frozen Food for Fresh

If fresh produce isn’t looking as great as you’d like, or you’re not sure how quickly you’ll use it, frozen options are a fine substitute. As with any swap, though, it helps to know what to expect when using frozen produce in place of fresh:

  • Because frozen vegetables are blanched (par-cooked), their cooking time will be shorter than fresh produce. Use the directions on the bag as a guideline. Sample them as they cook – when they’re done to your liking, they’re good to go.
  • You can steam, roast, sauté or stir-fry frozen veggies — and they can go straight from the freezer into the pan.
  • Some items are ready to go as is. Certainly, you can toss frozen fruit straight into a smoothie. And when it comes to frozen spinach, often you can simply thaw, squeeze it dry and use it as is in everything from casseroles to dips.

Try this Creamy Spinach Artichoke Pasta

Use frozen berries in this Balsamic Cranberry-Fig Compote

So I guess you could say I’m coming around to what Chang’s and Krishna’s moms knew all along: Frozen fruits and vegetables are your friends. Make nice with them.